Découvrez comment les relations publiques stratégiques et le référencement de l’IA ont aidé Godex à… Découvrez comment les relations publiques stratégiques et le référencement de l’IA ont aidé Godex à dominer la recherche sur l’IA : 688 % de croissance du trafic ChatGPT, 268 % d’augmentation de Perplexity et plus de 200 citations, le tout sans publicité payante dans une niche cryptographique restreinte.
Augmentation du trafic grâce à ChatGPT
croissance du trafic à partir de Perplexité
Visibilité AI sur Ahrefs
citations sur les plates-formes de recherche d’IA
Récupérez les classements perdus et la demande organique dans les moteurs de recherche.
Renforcer les signaux de crédibilité sans compromettre l’anonymat.
Réduire la dépendance à l’égard de Google uniquement en développant d’autres canaux de recherche.
Le référencement et les relations publiques sont des infrastructures à long terme et non des tactiques à court terme.
Au lieu de s’appuyer sur un seul canal, la croissance est venue de multiples sources organiques:
Cela confirme l’efficacité de la stratégie holistique SEO + PR, et pas seulement de l’optimisation de l’IA.
Augmentation du trafic grâce à ChatGPT
croissance du trafic à partir de Perplexité
Visibilité de l’IA sur Ahrefs parmi les concurrents de l’échange de crypto-monnaies
citations sur les plates-formes de recherche d’IA

Les relations publiques ont été mises en œuvre en tant que signal de recherche et de confiance, et non en tant que stratégie de marque :








La croissance de Godex a été obtenue grâce à un référencement systématique et à l’instauration d’un climat de confiance, et non grâce à des tactiques de trafic à court terme.
En combinant l’optimisation des moteurs de recherche, les relations publiques et les signaux d’autorité, nous avons rétabli la visibilité à travers de multiples écosystèmes de recherche et positionné Godex comme un choix crédible dans une niche cryptographique très sensible.
La visibilité de l’IA a émergé naturellement grâce à cette stratégie, ce qui prouve qu’un bon référencement et de bonnes relations publiques ont des effets cumulatifs sur les canaux de découverte traditionnels et ceux pilotés par l’IA.
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